Mallory Everest: I think it's like unsexy hard work to digitize a ton of PDFs. She says that once that exists and you're still over here paging through PDFs you just say to your guy constantly like oh freaking make my life easier save me thousands of hours a year, she says. So yeah I think that's a cool and I love like we are in this space with a ton of like tailwinds. There's all these like money and growth in this space. But we're also not like taking that massive like look it's a B2B SAS business model with exposure to all of those tail winds.