I've heard you say that you structure your teams as startups within startups. Can you talk about what a startup within a startup actually means for these different departments? Sure. I've set it up it's more around the product areas, like, you know, let's say, and I look at most companies will start with like, one product or one major use case which is going to slow down on their growth if they only do that one. Most of the markets you have to keep growing into a platform at some point. If you want to be billion dollar revenue is hard to do it without becoming a platform. But it's very hard to innovate in the and building a second product successfully

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