GroupM's Kirk McDonald on the outlook for digital advertising
The Rebooting Show
00:00
The Growth of Retail Media
The other big growth story, I believe from the report was retail media. Where's the money coming from that's moving into retail media? Is that coming out of traditional digital too? So there has always been dollars that were specifically designed for in store,. Whether it's an end cap or those types of promotions. And I think they're dollars that are brand new to advertising.
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