Pipeline Sources - Capturing Demand

Each of these pipe line sources is built to capture demand, right? People come through, there's demand. Maybe i goand on your webside nest for a demo. Maybe i have a relationship with an agency who's your partner,. Then i go and engage with them to do the project. All those things are based when that, the actual pipe line source gets created. The motion starts once somebody is in market to buy. And we need something above that, at the top, to say, what are we going to do to create the demand That then trickles down to all these different pipe line sources to capture. So you have this two motions creating demand across the entire i c