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20Product: Calendly CPO Annie Pearl on Why All PLG Companies Eventually Need to Embrace Enterprise, Why it is Easier to Scale into Enterprise than Visa Versa and the Calendly PLG Playbook; What Works and What Does Not?
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Product Marketing Matters More Than Ever
In a world of PLG, product marketing matters more than ever because you don't have the stabilizer of the sales rep. Marketing itself is most important when you're sort of just thinking about the PLG channel. Product management is one which is just super loosely defined and I always feel too naive to actually really ask what it actually is. There's a lot more art to building the winning solution than I think there is science. It's almost harder because you can't learn art like you can in science. And so when we think about this discussion, so many founders listened to the show and you're going to be hypothetical angel in my company? Thank you.
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