The Importance of Characteristics in Marketing

You would actually stake a player to come and play if they played for the Yankees. Because then all you need is one right one time because then your game is the one that had blah, blah, blah. The people that you choose to work the game have, you know, presence and charisma. People with the most tolerance for loss are the ones that lose that night. There were some people that when they're losing emotional contagions, a real thing. They can bring up bring down the entire room. Right.