I don't think we'll be able to stop the circulation of what we live in an age of circulation. What one perhaps does have to guard against is a situation in which one powerful actor with access to, you know, means of distribution far in excess of everyone else's becomes the person who is telling everyone else what their culture is. So I suppose a question is, especially in this modern global hyper connected environment, how we prevent the world from being kind of flooded with cheap or sacks versions of good sushi? And so it makes me think that we can try and foster as much cultural exchange as possible.

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