Marketing Needs a Seat at the Table

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Marketing needs a seat at the table, especially when it comes to product development. Many companies think product is separate and marketing's job is to just keep pushing out the product. Marketing knows exactly what the target audience needs. It's seeing the customer's behavior, it's understanding retention.

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.

Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.

You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com