
Meta Facebook Advertising in 2023
The Digital Marketing Podcast
Facebook Ads
Facebook advertising is constantly evolving. There's no one size fits all there are some classic errors that we see that will crush a campaign and these have become particularly important now things like offering the same product that someone can find for less on Amazon if you're not differentiated in some way doesn't matter how good the campaign is not going to work. You got to start with your offer what are you offering is it compelling and then beyond that you got to look at things like targeting target really small audiences or AI.
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