Compounding with Kevin Dahlstrom cover image

#1: Krish Menon - The Most Interesting Man You've Never Heard Of

Compounding with Kevin Dahlstrom

CHAPTER

How I Got My First Taste of Copywriting

Aseem Malhotra is the head of advertising for Agrope in India. He started his career writing copy when he was just 10-years-old. His first ad campaign involved a sauce called mirch maza, which literally means chilly happiness. The woman who hired him is now the head of all of ogilvy for india. Aseam: "To write elegant copy is like a high form of art"

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