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11 - Dr Ben Hurst, HotDoc

Talking HealthTech

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How Do You Build Trust With Medical Centres?

We were very careful about segmenting the market. Practices aren't interested in going up against local medical centres and vying for new patients. We're very focused on continutive care, and yes, we can help medical centres gain new patients but more through an educational piece. This is how to harness a didil marking the best way. And so i think by being a lion to our customers, we've been ordere to just do the right thing all the time our customers. It was really kind of alined with there their work flows. A it was a good wayo to get that top end of town and then start to focus on some of the grass frids clinicsby differentiating

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