295: How SMALL Channels Make BIG Money with Brand Deals
The Think Media Podcast
00:00
Navigating Brand Partnerships and Values in Influencer Marketing
The chapter delves into the importance of aligning creator brand values with audience values, emphasizing the impact of creators' beliefs on brand partnerships. It discusses the need for creators to balance authenticity and brand friendliness to attract partnership opportunities and explores the power and risks of being vocal about social issues. The conversation also highlights the elements of personal branding and the significance of understanding one's audience for successful brand collaborations.
Transcript
Play full episode
