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A Minimalist Approach to Business

Three Rules

CHAPTER

The Death of a Business

Not focusing on growth doesn't mean stagnation. It means that you think about ways to keep the business going long term. And an order for a business to keep going long term, it neads profit. So if i don't focus on growth, and i focus on making and serving my audience in the best way possible, then growth will happen. My mailing list does grow. It doesn't grow expedientially. But if i focus on keeping my subscribers happy and writing content that i know they're going to enjoy, then i know that i don't have to pay attention to growth.

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