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Amazon.com

Acquired

Dot Com - The Rich Barton Story

2min Snip

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D.E. Shaw was actually before Microsoft in realizing, okay, the internet's going to be huge by a handful of years. They also started Juno, which that became reasonably successful. And one day they come up with an idea that they both get pretty excited about. The name for the idea is the everything store, which ends up being a pretty great name for a book.

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