3min chapter

The Long Game cover image

Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

The Long Game

CHAPTER

Chicago vs New York

Some of the best architecture in new york was done by chicago ans. Flat iron building, daniel burnam, go down the list. Zoning laws created a style of building in chChicago that would go up to 64 feet and then they'd have a big setback. A lot of buildings looked like kind of a giant chair, like huge wings, and then a tall central tower. In New York you couldn't go past imaginary line that went out from an angle in the centre of the street. So thos tons of tiny setbacks, like little wedding cakes. This is cool. I love that idea. Ah, this is a massive diversion, but architecturalized ch Chicago versus

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