Appsflyer's State of Mobile Game Marketing in 2023
Deconstructor of Fun
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The Future of Advertising on iOS
I don't think anybody here is under any illusion that Apple or Google are going to take their foot off the gas on how they're going to protect user privacy. I would say that there's going to have to be more innovations because Apple's not going backwards in terms of privacy and frankly neither is Google. The concept of a data clean room whereby you are taking campaign level data that's been restricted combining it with user level data that can be aggregated, then ultimately introducing first party data makes it virtually impossible to do so. That's something that I think could be sort of a future proof state that we're going to get to over time. We heard a use case one just recently whereby
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