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The Placebo Effect
Think of the placebo effect this way. It's a medicine that's not a real medicine. And then they have a control and like 50% of how well anything works is placebo. So because they keep going to these sites and they expect to see something or they just believe there's something there, it's like all of a sudden now a feeling is is amplified. That's coming from somebody who's probably a little bit more skeptical of in afterlife, at least in my perspective.