Searching for Identity in US Sports

This chapter explores the quest for a coherent identity within the U.S. Men's National Soccer Team and NFL teams, discussing the critical role of a defined persona in sports. It also touches on the implications of trade rumors in the NBA and examines the challenges faced by struggling teams like the New York Jets, Giants, and Dolphins. The conversation underscores the impact of team performance on league popularity and the necessity for strong foundations in franchise development.