7min chapter

Protect the Hustle | A SaaS Podcast cover image

Revisiting: Wistia's Brendan Schwartz on the Self-Aware Business Model

Protect the Hustle | A SaaS Podcast

CHAPTER

Having a Sales Process Is a Good Thing

Wiste was really dogmatic about not having sales at all ever. The thing that got us excited about it was being able to provide a better service, or realizing there's a whole category of people who can by or who we give a pretty experience to. So many ofus get so caught in, well, this must be the way and this conviction, right? But you need to be constantly testing those convictions.

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