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Cold Outbound Sales Magic | Ep 439
The Game w/ Alex Hormozi
How Much Does a Can of Energy Drink Cost?
"I had this belief broken for me because as a consumer or direct to consumer business, physical products, maybe smaller ticket, higher volume business, most times anyone would use cold outbound," he says. "So I just have to think about an example where it would be real." He meets two girls who are pushing a cooler full of energy drinks on the beach and asks them how many cans do you guys give out a day? Just like a thousand,. It's actually mostly water and then there's just the cost of the cans. The amount that they make per hour is about 20 bucks an hour.
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