Why That Worked  – Presented by StoryBrand.ai cover image

#92: 5 Key Talking Points You Need to Close Deals

Why That Worked – Presented by StoryBrand.ai

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Online Sales Script Dot Com Slash Podcast - The Plan of Action

At the end of every episode, I give you a plan of action from today's coaching conversation. These are the main takeaways you can immediately implement to strengthen and grow your business. Today's plan of action is go to online sales script dot com slash podcast and write a sales letter that has five parts. The five parts are one, start with the problem. Two, position your product as a solution to that problem. Three, give the customer a step-by-step plan for getting there. Four, paint the negative and positive stakes. And then finally, the call to action is the last part of that.

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