
Why Eugene Schwartz was a better copywriter than you | Breakthrough Advertising | Rodale Speech
Breakthrough Marketing Secrets
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How to Find Great Copy
Eugene Schwartz had some level of writing talent before he became a copywriter. But it was this process of researching and finding the most impressive elements in the product itself that allowed him to take what was probably pretty good natural talent and make it into almost unparalleled success, says John Sutter. He asks: What's your system of working hard using Schwartz's language to find great copy?
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