How to Succeed at Storytelling
How to Succeed Podcast
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How Do You Tell a Good Story?
Salespeople and marketers love case studies and testimonials. As a buyer, i hate them. I assume the story is you helped them and they got better. If you tell the story of how they didn't do it, sometimes those work. And i want us to think about almost every single disaster move you've watched in any any movie,. theatre or when you are growing up.
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