Sirs, Dames and the PR Game
When It Hits the Fan
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Navigating Political U-Turns and Public Perception
This chapter examines the dynamics of political U-turns, particularly in the context of winter fuel payments, and how the rise of social media has altered public accountability. It discusses the strategic use of language in framing U-turns as adjustments, contrasting corporate practices with political challenges, and the fleeting nature of public memory. The chapter also highlights leadership challenges during significant changes, emphasizing the importance of responsibility and confidence in advocacy, particularly for neurodiverse children.
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