4min chapter

Social Media Marketing Podcast cover image

Video Content Strategy: How to Get Started

Social Media Marketing Podcast

CHAPTER

How to Come Up With Topical Ideas for YouTube Videos

CNN's John Sutter talks about how to come up with topical video ideas. He says the days of making videos for search are kind of not really ideal anymore. Instead, he uses tools like TubeBuddy and Uber Suggest that help him create suggested videos. The idea is so much faster than just making search-based content in the first place, Sutter says.

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