Introduction

Bob Pippman, Chairman and CEO of iHeart Media: Marketing comes down to math and magic. We'll hear unlikely visionaries from the frontiers of marketing share how they've used data, the math, and creativity,. The magic, to launch their biggest, most impossible sounding ideas. Coming up in the next hour, Alphabet slumps after a report that Samsung has considered replacing Google with Microsoft's Bing as the default search engine on its devices.