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Selling to Enterprise
Founders Talk: Startups, CEOs, Leadership
The Importance of Storytelling
Michael DeWalt: "I just sort of stumbled on this reasoning, essentially. I don't want to say I coined the phrase... but facts tell and stories sell" He says sales is about how can you speak to your audience in a way that makes a lot of sense. The hardest thing for sales is connecting it back to the impact that it has for companies, he says.
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