
Two mental models that'll make or break your startup + a mystery company that can't stop growing because of them
Idea to Startup
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Doyle's Strategy for Dominoes
In 20 11, dominoes did two pretty revolutionary things. First, they introduced the dominoes pe to tracker. The next thing they did as release was a two piece for five 99 deal. This is a preposterously cheap amount of money for two pieces. And this was their testing ground. They tested recipe after recipe with a tight fee back loop from customers,. enticing them to try their new crust, their new sauce, their new cheese, at this low price. Slowly they changed everything improved. Customers don't want what you want them to want.
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