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Facebook's Niche Value Proposition
"I think that there's always room for niches," he says. "But if you're going to try to take on a huge network like Facebook, first of all, I think you have to have some unique value proposition ... other than we're never going to take advertising." Google+, doesn't have any ads as far as the author knows; they've spent years working on it and are still struggling to catch up with Facebook. He thinks people get stuck into this land rush mentality: If everyone's talking about it, therefore it must be good.