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Episode 421: The Not Kubernetes Podcast, with David Heinemeier Hansson

Software Defined Talk

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The Importance of Marketing

Marketing is one of the most important things that you do in your role at Basecamp. You don't just buy a bunch of ads and try different marketing tactics, he says. "You'd be a fool to think that every single position you took over 20 years is still the right one" Everything we learn in the course of running our business, building our business, we will share.

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