The Shift from Aspirational Branding to Authenticity in Marketing

Could highlighting a product weakness increase sales? In today’s show, I join Adam Ferrier to explore the negativity bias and attempt to understand why we are drawn to negative events over positive ones. We chat about how newspapers use this bias to write their headlines, how some of the best marketing campaigns leverage negativity, and why negative thoughts stick in your head for longer.

Adam’s book Stop Listening To The Customer: https://amzn.to/3oYTcDa

Adam’s Agency Thinkerbell: https://www.thinkerbell.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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