SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
Sleeping Barber - A Marketing Podcast
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What's Up as Down, What Is Up Is Left?
We're able to apply science now to our discipline, which makes this more and more interesting for us as marketers. And i will say the one thing, when i first started reading a lot of the work from marmber bas institute, a luding nicol's work, like, it through me for loop,. cause it's what i thought was up as down, and what is down is left. So it took well for me to wrap my head around stuff, cause it's just so different. Like the loyalty thing, right toem, it's a function. In most markets, it'm a function of it's predictable based on the market share of a company. It's not
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