Cold Calling or Cold Email Isn't the Right Fit for You

Jessica: I built an entire revenue organization on the back of incredibly successful outbound program. Not many marketers know what good looks like right and that's something we're trying to solve for, she says. Outbound is comprised of many channels and each of those channels have their own baselines so this is crazy going back to how a director of business development or a head of business development that would run an outbound program is not perceived as strategic they themselves are running many channels but only cold calling gets discussed. Jessica: The biggest thing is CAC do you have the deal size to support it because if you don't then you'll never make back your investment on the channel.