Is There a Future in Search Engine Optimization?

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The first idea of Bitch Do you like Gil was, but make search work on the on the glass? And I feel like it's still out there for the taking. We are already ready for a world where if Apple or meta or Google has a great glass, you can just be walking and ask any questions about anything you see - that's going to happen in three to four years from now. So we are thinking about it, but it's not it's not easy, right?

We talked to Aravind Srinivas about competing with the tech giants, Perplexity's product philosophy and obsession with maximizing value delivered to the user per unit time, and the features that makes Perplexity unique.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

(0:00) Preview

(1:31) Introduction & Context

(08:06) Aravind’s vision for Perplexity as the world’s most truth-centric company

(9:29) Raising the average IQ of the world

(12:00) Aravind’s favorite tech entrepreneur

(15:12) “Anthropics” - Building your own model vs user experience

(33:00) Why is perplexity free

(43:00) Talking shop: Perplexity’s tech stack and speed

(1:06:00) Perplexity’s stance on guardrails on search

(1:19:48) Forecasting weakly general AGI: The four criteria

(1:28:00) Aravind’s perspective on OpenAI and the future of AGI

(1:39:00) The Cognitive Revolution’s rapid fire questions: Neuralink implant? Most used AI tools? AI hopes and fears?

Twitter handles:

@CogRev_Podcast

@AravSrinivas (Aravind)

@labenz (Nathan)

@eriktorenberg (Erik)

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Join 1000's of subscribers of our Substack: https://cognitiverevolution.substack.com/

References & Shownotes:

Flamingo: https://www.deepmind.com/blog/tackling-multiple-tasks-with-a-single-visual-language-model

Decision Transformer Paper: https://arxiv.org/abs/2106.01345

Aravind on TalkRL Podcast: https://www.talkrl.com/episodes/aravind-srinivas-2

Weakly General AGI Criteria: https://www.metaculus.com/questions/3479/date-weakly-general-ai-is-publicly-known/

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.