What's the Big Value of B to B Growth Doing Original Research?

Original research is a big part of sweetfish's content strategy. Tho the reason i think everybody should do it is because you can add enormous value to your market by doing it. I'm trying to diversify the revenue that comes in to sweetfish. Right now, all our revenue is coming in through services. So we're going to start doing some courses. But i think original research, i is a really compelling piece of original research,. A piece of content that people would actually pay money for.