19min chapter

Modern Startup Marketing cover image

175 - How The Things You Do Early Stage Scale As You Grow (Krish Ramineni, Co-Founder and CEO at Fireflies)

Modern Startup Marketing

CHAPTER

Understanding the 'Why' Behind Marketing Strategies

This chapter emphasizes the importance of understanding the 'why' behind marketing strategies, introducing the concept of mass marketing as a system. It highlights the value of marketing in educating people about the problem and guiding them towards finding a solution, and emphasizes the need to align the customer life cycle with the stage the customer is at.

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