Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

175 - How The Things You Do Early Stage Scale As You Grow (Krish Ramineni, Co-Founder and CEO at Fireflies)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Understanding the 'Why' Behind Marketing Strategies

This chapter emphasizes the importance of understanding the 'why' behind marketing strategies, introducing the concept of mass marketing as a system. It highlights the value of marketing in educating people about the problem and guiding them towards finding a solution, and emphasizes the need to align the customer life cycle with the stage the customer is at.

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