How One Simple AT&T Ad Changed Internet History Forever
Secret Leaders with Dan Murray-Serter & Chris Donnelly
The Birth of Digital Advertising: From Banner Ads to Google's Revolution
This chapter explores the groundbreaking influence of AT&T's first banner ad in 1994 and its high click-through rate, which catalyzed the growth of digital advertising. It highlights the rise of banner blindness and the subsequent innovations that emerged, culminating in the transformative impact of Google's AdWords on the advertising landscape.
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