Secret Leaders cover image

How One Simple AT&T Ad Changed Internet History Forever

Secret Leaders

00:00

The Birth of Digital Advertising: From Banner Ads to Google's Revolution

This chapter explores the groundbreaking influence of AT&T's first banner ad in 1994 and its high click-through rate, which catalyzed the growth of digital advertising. It highlights the rise of banner blindness and the subsequent innovations that emerged, culminating in the transformative impact of Google's AdWords on the advertising landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app