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Platform Strategy • Gregor Hohpe & James Lewis

GOTO - The Brightest Minds in Tech

CHAPTER

The Power of Metaphors in Platform Strategies

This chapter discusses the vital role of metaphors in clarifying complex topics, particularly in platform strategies across industries. Speakers examine how effective metaphors can bridge the gap between technical language and relatable concepts, enhancing communication with executives. They also highlight the significance of these metaphors in promoting transparency and fostering innovation by aligning high-level objectives with actionable outcomes.

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