Bacardi vs Pernod Ricard | The Bat Out of Hell | 3
Business Wars
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Intro
This chapter explores the competitive tensions between Bacardi and Pernod Ricard in 1993, as Bacardi's CEO reflects on family legacy amidst challenges from Pernod's engagement with Cuba. It delves into the impact of cultural heritage and political issues on the rum industry, foreshadowing a significant rivalry centered on branding and market access.
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