The next phase of AI: what are the opportunities for marketers?
The Drum Podcast
00:00
How AI and Art Can Supercharge Creative Processes?
I think it's to the point about the touch points that are coming from digital marketing agency, the digital touch points. And I think what AI helps us do is predict those future behaviours or actions of customers. So let's then activate this channel, this ad, what's the next step in that journey? And I think AI has really helped us again to use your word supercharge those omni channel journeys and ensure they're all integrated.
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