How to Reduce Costs With Small Customers

A credit card services business could reduce a lot of cost out of their sales force by just not serving some of the smallest customers. When you brought this information to the client, what was their reaction? That was the end of it. So they wound up saving their money. Sometimes that's the best policy. And that's just the revenue side. Let's consider what costs I can take out. The second thing they said was okay, well now let's think about where the opportunities are because if it's not going to work out exactly as we thought, maybe there are other opportunities.