Apple is such a big trillion dollar company with billions and trillions of dollars at stake, that they need to basically stick to their play book. They can't really change something unless it's really far in advance. I remember when the i phone four was announced in twenty ten, after the gismoto leaks, steve jobbs made some quip on stage,. You haven't seen how cool this thing is. So i think that, you know, maybe we'll see more of those in future. But, you know, i think this is business as usual....

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