How User Research can take your copy to the next level
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Are You Going to Go With the Yes Person?
I often have felt that when the research was really rushed and the resources were really, really strain, that the research was almost harmful. If you can't go into depth and you can't really think it through, then i think what can really happen is that whatever you find is extremely biased. That is, ah, such a kee thing, because am, like, of course, or i experienced that much more within a the agency than a working in he house.
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