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How To Play Offense During a Downturn with Gokul Rajaram

Traction

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B2B vs Product Led Self-Serve

The old way of selling to CIOs or centralized decision makers is increasingly fading away. People don't want to be sold to, they want to do their own research and then choose a product. As creators of software, companies need to figure out how to attract,. how to onboard, how to retain individual users.

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