4min chapter

Traction cover image

How To Play Offense During a Downturn with Gokul Rajaram

Traction

CHAPTER

B2B vs Product Led Self-Serve

The old way of selling to CIOs or centralized decision makers is increasingly fading away. People don't want to be sold to, they want to do their own research and then choose a product. As creators of software, companies need to figure out how to attract,. how to onboard, how to retain individual users.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode