How to Sell Software (Yamini Rangan, CEO of HubSpot)
B2BaCEO (with Ashu Garg)
B2B SaaS Software - What's Next?
The buyer has all of the power and their, and all of the information. And customers all expect the same now from their every software. So that's a huge transition. I think these are profound shifts that are happening, especially within B2B SaaS companies.
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