Where Have All the Preppies Gone? with Avery Trufelman
You're Wrong About
00:00
The Trend Forecasting Industry in the 80s
The French philosopher, Jilipa Vetsky says that modern fashion has these three phases. One is up until the 1960s when it becomes about being youthful. The next changes in the 80s when the consumer sort of decides what they want. It also means that the easiest, safest bet for clothing manufacturers is just to make boring stuff.
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