How to Use Short Form Video Ads Effectively

Majusha: Online video is one of the main formats for entertaining content. He says short form videos offer a chance for brands to connect with consumers in more scenarios at different touchpoints throughout the day. Majusha believes that six second ads deliver almost 60% of the impact of a 30 second spot. The choice between short form and long form video ads should depend on brands goals, the target audience and the marketing budgets.