#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast
The B2B Playbook
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How to Choose Your Dream Customers for Your Business
Marketing for so long is just in service of both the executives above them and sales to the side of them. A longer term strategy requires engaging these stakeholders, the executives,. The B2B incubator program helps marketers map out who are our dream customers. When you get that focus, you start to get that time back.
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