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The nappy problem

Business Daily

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Reusable Nappies - The Future of the Baby Industry

A disposable plastic nappy is so cheap, say 20 cents, compared to a reusable nappy which may be more like one euro or one dollar. How do we convince people and not just nurseries, individuals, how do we convince them that it's worth spending the extra money? Rick Kelsey: Financial incentives are really key. One of the key things is really putting kind of waste reduction and reuse targets ready to send a strong signal to move away from single use products.

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