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2042: The Essential Habits You Need to Move Freely & Live Fully With Kelly & Juliet Starrett
Mind Pump: Raw Fitness Truth
The Rise and Fall of 24 Fitness
The first time I realized what you just said, uh, so we were all part of, uh, 24 fitness during its heyday of growth late nineties, early 2000s. They literally tapped into a percentage of population that wasn't being communicated to you or felt uncomfortable for whatever reason. And then curves comes out and says, Hey, you know, come in here. We're cool. It's super accessible. You can feel comfortable in here. Yeah. So whatever they're doing wrong, I find, but one thing they did right is they got to say, go back to your, your, your trough analogy. That's the biggest problem with our space.
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